The truthful answer is "it depends", but unlike most agencies we'll show you what it depends on, with real numbers from our own client accounts instead of made up industry averages.
Home services client, Kent. 622 leads across 2 months of Google Ads.
Typical cost per click range across our trades accounts right now.
Our best performing trades landing page: roughly 1 in 9 clicks becomes a lead.
Cost per click. What you pay Google when someone clicks. In most Kent trades this runs £2 to £5 depending on competition. Emergency services and legal-adjacent trades run higher, niche specialist services often lower.
Conversion rate. How many clicks become enquiries. This is where the landing page earns its keep: a typical homepage converts 1 to 2% of clicks, a proper landing page converts 5 to 11%. Same ad spend, five times the leads.
Close rate. How many enquiries you turn into jobs. This one's on you, but we make it easier by texting leads to your phone instantly, because a lead called back in 5 minutes closes far more often than one called tomorrow.
Enough clicks to produce enough leads to matter. At £3 a click and a 10% conversion rate, £900 of ad spend produces roughly 30 leads. At a 2% homepage conversion rate the same money produces 6. That difference is the entire argument for doing this properly.
Your ad spend is paid directly to Google, separate from our management fee, so every pound of media budget is visible in your own account.
A written clause in every contract, measured against your total investment in won work. If we don't get you there, you don't pay us until we do.
Because a real quote depends on your trade, your area's competition and your goals, and any agency giving one price for all of that is selling a package, not a plan. Sixty seconds in the funnel gets you an honest number.
There's a practical minimum below which the data is too thin to optimise. We'll tell you what that is for your trade on the call, and if your budget genuinely isn't ready, we'll say so instead of taking it.
Sixty seconds. Trade plus area equals a real cost estimate based on live search volume, not industry averages.
Ethan● Online, replies fast
Keep your phone nearby. We check your area, then call or text to talk it through. Usually same day.
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